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Marcus Kirsch
Marcus Kirsch

342 Followers

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Published in

The Wicked Company

·May 24

AI killed Bernbach’s Creative Team

In the 1960s, Bill Bernbach created the modern creative team for advertising. Previously copywriters and art directors did not even work on the same building floor. Bernbach put them in one room and had them run ideas back and forth so that the creative output between text and image could…

5 min read

AI killed Bernbach’s Creative Team
AI killed Bernbach’s Creative Team

5 min read


Published in

The Wicked Company

·May 20

Thought: How you like your business coffee?

It’s the weekend, and I just popped into my local pub early to sit down and write on my second book, which feels more challenging than expected, plus it is one of the first sunny days in London this year, and they still haven’t been able to build laptops with…

4 min read

Thought: How you like your business coffee?
Thought: How you like your business coffee?

4 min read


Published in

𝐀𝐈 𝐦𝐨𝐧𝐤𝐬

·May 9

The Strategic System Design Experience Manager

Command line for the Masses (AI) The danger is that we make the same mistakes with AI that we created with data. The best use of tech is not to use it faster or bigger, but most people behave like it’s a thing, even though complexity beats speed in systems…

Team Ops

7 min read

The Strategic System Design Experience Manager
The Strategic System Design Experience Manager
Team Ops

7 min read


Published in

The Wicked Company

·Apr 27

Between AI and a hard place

What jobs will we lose? What can we truly automate? Could we have an AI CEO? A topline draft walk-through of what some tools might do to your business. After over 20 years in innovation, change and transformation, I have become less excited about introducing the same lean and intuitive…

6 min read

Between AI and a hard place
Between AI and a hard place

6 min read


Published in

The Wicked Company

·Apr 11

Where do business analysts, enterprise architects, service designers and systems designers go to play?

As a service designer, I have spent hundreds of hours with various practitioners like business analysts, enterprise architects, systems thinkers and change managers. We all are after the same goal: Creating a well-oiled organisation that delivers excellent value. But we all have biases, and only if we all come together…

4 min read

Where do business analysts, enterprise architects, service designers and systems designers go to…
Where do business analysts, enterprise architects, service designers and systems designers go to…

4 min read


Published in

The Wicked Company

·Mar 18

We need variants!

Manufacturing works on a reductionist model of variants or ‘defects’. Services and experiences work on an expansive model of value and quality creation. If you mix them up, you will invite exponential damage and risk to your organisation. It is the biggest single reason why most transformation efforts fail. …

11 min read

We need variants!
We need variants!

11 min read


Published in

The Wicked Company

·Feb 27

This article responds to Michael Simmons’ post on our productivity crisis, which you can find here.

This article responds to Michael Simmons’ post on our productivity crisis, which you can find here. https://medium.com/accelerated-intelligence/were-in-a-productivity-crisis-according-to-52-years-of-data-things-could-get-really-bad-5c7e53242a0 As a Service Designer, Enterprise Architect, Change Manager, Transformation Manager, COO, CIO or any other key person whose aim is to improve productivity around services, the principles of mass production should be ignored.

8 min read

This article responds to Michael Simmons’ post on our productivity crisis, which you can find here.
This article responds to Michael Simmons’ post on our productivity crisis, which you can find here.

8 min read


Published in

The Wicked Company

·Dec 22, 2022

2023 Trends based on the projects I have seen

I am not good at taking strategic notes, but across multiple projects, some trends tend to accumulate and patterns tend to show. Here are three I picked that I think we can either pay attention to or keep repeating and failing at. Wicked Problems will make companies lose millions more …

3 min read

2023 Trends based on the projects I have seen
2023 Trends based on the projects I have seen

3 min read


Published in

The Wicked Company

·Feb 1, 2022

Will skills-based organisations fail?

I listened to Deloitte’s podcast on Human Capital episode about the company Workday which provides a service to create skills-based organisations. There is a lot to say about how new skills emerge when they become valuable and to whom; however, the podcast conversation felt oddly familiar. I couldn’t stop thinking…

7 min read

Will skills-based organisations fail?
Will skills-based organisations fail?

7 min read


Published in

The Wicked Company

·Dec 10, 2021

Insights are Talk-Back!

Through my work in change and transformation, I have met many struggling companies. Two myths are failing them: The belief that technology and data will magically create value and save them The belief that customer value can be created with classic governance and decision-making The first one does not recognise…

Teamops

4 min read

Insights are Talk-Back!
Insights are Talk-Back!
Teamops

4 min read

Marcus Kirsch

Marcus Kirsch

342 Followers

Innovation, Service Design & Transformation specialist. Keynote speaker and author. Opinions are my own.

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