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Marcus Kirsch
Marcus Kirsch

343 Followers

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Aug 18

More Problems!

Complex projects seem to struggle more and more in classic organisations. Many systemic problems have exponential dependencies and variants. Organisations seem to struggle to find the balance between lean affordable solutions and the complex variety of needs end users require to be effective. This is because wicked problems, a particular…

1 min read

More Problems!
More Problems!

1 min read


Aug 9

Informed Decision-Making: Why Understanding Business Problems Outperforms Hasty Solutions

Introduction In today’s fast-paced business landscape, the pressure to innovate and implement solutions quickly can be overwhelming. However, rushing into the first idea without a thorough understanding of the underlying business problem can lead to suboptimal outcomes. This article delves into the importance of getting to know a business problem…

4 min read

Informed Decision-Making: Why Understanding Business Problems Outperforms Hasty Solutions
Informed Decision-Making: Why Understanding Business Problems Outperforms Hasty Solutions

4 min read


Aug 2

Is AI for boring?

In over 20 years, when running innovation and idea workshops, the apparent ideas often already exist come out first. Finding real innovation or unique ideas needs a chaotic mindset and often an approach that iterates in unforeseen ways. Data and insights alone have rarely, if ever, led to finding the…

3 min read

Is AI for boring?
Is AI for boring?

3 min read


Published in

𝐀𝐈 𝐦𝐨𝐧𝐤𝐬.𝐢𝐨

·Jul 10

It’s not AI, it’s You!

In 1999, I travelled to Documenta X, a renowned art event and the last one before the new millennium. I came across the work above by an artist whose name I have unfortunately forgotten (if you recognise it, please tell me). The object above is a massive vacuum-formed plastic bed…

4 min read

It’s not AI, it’s You!
It’s not AI, it’s You!

4 min read


Published in

The Wicked Company

·Jul 4

ITIL and Stanford should make up!

I was two months into my latest transformation programme. Jonathan (name changed to avoid crucifixion) walked right towards me on one of my first post-9-to-5 work drinks. “You need to change your name; we are service design; we were here first,” he announced, very short of introducing himself. Let’s figure…

3 min read

ITIL and Stanford should make up!
ITIL and Stanford should make up!

3 min read


Published in

The Wicked Company

·May 24

AI killed Bernbach’s Creative Team

In the 1960s, Bill Bernbach created the modern creative team for advertising. Previously copywriters and art directors did not even work on the same building floor. Bernbach put them in one room and had them run ideas back and forth so that the creative output between text and image could…

5 min read

AI killed Bernbach’s Creative Team
AI killed Bernbach’s Creative Team

5 min read


Published in

The Wicked Company

·May 20

Thought: How you like your business coffee?

It’s the weekend, and I just popped into my local pub early to sit down and write on my second book, which feels more challenging than expected, plus it is one of the first sunny days in London this year, and they still haven’t been able to build laptops with…

4 min read

Thought: How you like your business coffee?
Thought: How you like your business coffee?

4 min read


Published in

𝐀𝐈 𝐦𝐨𝐧𝐤𝐬.𝐢𝐨

·May 9

The Strategic System Design Experience Manager

Command line for the Masses (AI) The danger is that we make the same mistakes with AI that we created with data. The best use of tech is not to use it faster or bigger, but most people behave like it’s a thing, even though complexity beats speed in systems…

Team Ops

7 min read

The Strategic System Design Experience Manager
The Strategic System Design Experience Manager
Team Ops

7 min read


Published in

The Wicked Company

·Apr 27

Between AI and a hard place

What jobs will we lose? What can we truly automate? Could we have an AI CEO? A topline draft walk-through of what some tools might do to your business. After over 20 years in innovation, change and transformation, I have become less excited about introducing the same lean and intuitive…

6 min read

Between AI and a hard place
Between AI and a hard place

6 min read


Published in

The Wicked Company

·Apr 11

Where do business analysts, enterprise architects, service designers and systems designers go to play?

As a service designer, I have spent hundreds of hours with various practitioners like business analysts, enterprise architects, systems thinkers and change managers. We all are after the same goal: Creating a well-oiled organisation that delivers excellent value. But we all have biases, and only if we all come together…

4 min read

Where do business analysts, enterprise architects, service designers and systems designers go to…
Where do business analysts, enterprise architects, service designers and systems designers go to…

4 min read

Marcus Kirsch

Marcus Kirsch

343 Followers

Innovation, Service Design & Transformation specialist. Keynote speaker and author. Opinions are my own.

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